I'm Shahi—a product designer, lifelong learner, and the kind of curious1 that leads to rabbit holes , side projects, and too many tabs.
Based in Tehran, Sarajevo, Vienna, London.
I speak 5 languages2 but inside, it's mostly sticky notes, scattered thoughts, and the occasional brilliant metaphor.
When I'm not designing, I'm on a padel court3, in a tennis rally, or tweaking Claude prompts.
I've built a startup, mentored 100+ designers4, and helped shape experiences for 100M+ users at Bumble5.
My favorite user journey? Jimmy McGill turning into Saul Goodman6.
Ask me about the latest Real Madrid match , AI tools 7, or the newest Lenny's podcast episode.
1. Currently looking at AI + Design.
2. Dream in English, curse in Bosnian.
3. Became obsessed after getting destroyed by a 16-year-old.
4.Mentoring through CareerFoundry. Cheering every "I got the job" message.
5. Growth, monetization, and all the places where psychology meets pixels. Turns out humans are wonderfully predictable.
6. The masterclass in gradual character transformation. Also applies to design systems migrations.
7. Claude, Cursor, v0, Midjourney, Lovable — Usually hitting the token limit while chasing an idea.
Work
Selected projects where I've solved complex problems and created user-centered solutions.
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Digital Garden
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Blog
Insights on AI workflows, tools, and productivity techniques that transform how I work.
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Turning pixels into reality
Whether you’re scaling a team, exploring a design challenge, or ready to launch something big, I bring the mix of creativity and technical skills to make it happen.