Shahriyar (Shahi) Mohammadi - Product Designer & AI Enthusiast at Bumble
I'm Shahi—a product designer, lifelong learner, and the kind of curious1 that leads to rabbit holes , side projects, and too many tabs.
Based in Tehran, Sarajevo, Vienna, London.
I speak 5 languages2 but inside, it's mostly sticky notes, scattered thoughts, and the occasional brilliant metaphor.
When I'm not designing, I'm on a padel court3, in a tennis rally, or tweaking Claude prompts.
I've built a startup, mentored 100+ designers4, and helped shape experiences for 100M+ users at Bumble. Currently a staff product designer at Deel.
My favorite user journey? Jimmy McGill turning into Saul Goodman5.
Ask me about the latest Real Madrid match , AI tools 6, or the newest Lenny's podcast episode.
1. Currently looking at AI + Design.
2. Dream in English, curse in Bosnian.
3. Became obsessed after getting destroyed by a 16-year-old.
4.Mentoring through CareerFoundry. Cheering every "I got the job" message.
5. The masterclass in gradual character transformation.
6. Claude, Cursor, v0, Midjourney, Lovable — Usually hitting the token limit while chasing an idea.
Digital Garden
This is where my brain leaves breadcrumbs. Notes from books, stray thoughts, podcast moments—basically, the stuff I want to remember.
Blog
Insights on AI workflows, tools, and productivity techniques that transform how I work.

Stop adding confetti to your product
We talk about “delight” a lot in product meetings, but most of the time, it means adding confetti, sounds, or small animations.

Dogfooding: why you can’t outsource empathy
Most teams say they care about users. Few actually feel what users feel. Dogfooding isn’t just about testing features , it’s about empathy.

Why designers rarely make great CEOs
It is telling that among all Fortune 500 companies, only Brian Chesky at Airbnb comes from a design background.
Turning pixels into reality
Whether you're scaling a team, exploring a design challenge, or ready to launch something big, I bring the mix of creativity and technical skills to make it happen.