Competitor analysis should be the baseline, not the North Star

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I love Mobbin. Been a paid user for 3 years. It’s great for inspiration. But if all you do is follow what competitors shipped last month, you’re not building, you’re reacting.

Obviously, patterns are useful. You don’t need to reinvent the login flow, the cancellation flow, or payments. A lot of these flows repeat for good reasons: business constraints, legal requirements, feasibility.

The mistake is treating competitor analysis as the answer instead of the input. It shows you the baseline, but it can’t tell you why people should care about your product/solution.

The best teams use it as a starting line, then add judgment, insight, and first-principles thinking. That’s where differentiation ( and hopefully innovation) happens.

Created:27.08.2025Edited:27.08.2025
Topic:Design